promote

Verb

• change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent

• be changed for a superior chess or checker piece

• make publicity for; try to sell (a product)
  • The salesman is aggressively pushing the new computer model
    
  • The company is heavily advertizing their new laptops
    

• give a promotion to or assign to a higher position
  • John was kicked upstairs when a replacement was hired
    
  • Women tend not to advance in the major law firms
    
  • I got promoted after many years of hard work
    

• contribute to the progress or growth of
  • I am promoting the use of computers in the classroom
    

Related words

• Synonyms: 
  advertise , advertize , push , upgrade , advance , kick upstairs , raise , elevate , boost , further , encourage
• Antonyms: 
  demote , bump , relegate , break , kick downstairs